The Network
Over 25 years, I've built a working network of agencies, freelancers, and functional experts across every major marketing discipline. Built on real work, vetted by outcomes, and matched carefully to client needs.
When I work with a brand, this network is part of what you get. I find the right partners for your specific situation, negotiate the engagement structure, and hold them accountable to the outcomes we forecast together.
You don't have to figure out who to trust. That's already done.
What You Get
Why It's Different
Industries
Skincare, haircare, cosmetics, personal care, and beauty devices across DTC, retail, and multi-channel. Experience includes NuFACE and multiple beauty clients across paid, CRM, influencer, and Amazon.
Medical spas, plastic surgery practices, and aesthetic clinics. Partners with deep experience in local lead generation, patient acquisition funnels, and compliance-aware paid media.
Naturopathic and functional medicine clinics, physical therapy, concierge health, and wellness brands. Partners experienced in health claim compliance, organic authority, and high-trust content.
Fashion, apparel, accessories, and pet brands with physical and digital retail presence. Full-funnel DTC and wholesale strategies.
Pest control, insulation, roofing, and related home service businesses. Performance-focused partners with experience in local search, lead gen, and call-based conversion.
Consumer packaged goods and direct-to-consumer brands across categories. Partners experienced in subscription growth, retention, LTV optimization, and Amazon management.
Channel Partners
Meta, TikTok, Pinterest, and Snapchat. Full-funnel, creative-led campaigns with performance accountability and proven ROAS benchmarks in beauty, wellness, and lifestyle.
Search, Shopping, Performance Max, and YouTube. Partners experienced in DTC brand and non-brand strategy, retail-adjacent search, and conversion-focused architecture.
Technical SEO, content strategy, link building, and local search. Partners with consumer brand experience who build authority over time, not just rankings.
AI and Answer Engine Optimization. Visibility in AI-generated answers, featured snippets, and large language model retrieval. Brand presence for the next generation of search.
Klaviyo, HubSpot, Attentive, and similar platforms. Full lifecycle management including flows, segmentation, A/B testing, and list health.
Subscriber acquisition, churn reduction, loyalty programs, and LTV growth. Partners who understand subscription economics and build programs that hold.
Landing page testing, checkout flow analysis, A/B and multivariate testing, and site-wide audits. Partners who find revenue in existing traffic before asking for more budget.
Storefront, listing optimization, A+ content, sponsored ads, and Amazon DSP. Partners with category-specific experience in beauty and wellness.
Content strategy, community management, and platform-specific creative for Instagram, TikTok, LinkedIn, and Pinterest. Partners who understand brand voice, not just posting cadence.
Affiliate network management, publisher development, and performance-based programs. Partners who build programs that generate revenue, not just exposure.
Campaign strategy, talent identification, contracting, briefing, and reporting. Partners with creator networks specific to beauty, wellness, and lifestyle audiences.
Functional Specialists
Deep capability across every discipline. Expand any area to see the specialists I deploy.
Identifying and validating the ideal customer profile using data, interviews, and behavioral signals. Who your best customer actually is, not who you think they are.
Category mapping, positioning audits, pricing benchmarks, and share-of-voice analysis.
Primary research for product development, messaging validation, and launch readiness.
Category and consumer trend tracking for brands that need to stay ahead of where the market is moving.
Core brand narrative, value proposition development, and competitive differentiation. The foundation everything else is built on.
Structure and hierarchy for brands managing multiple products, sub-brands, or line extensions.
Brand naming, product naming, and naming system development.
Visual identity systems, packaging design, and brand standards.
Product and lifestyle photography with brand-specific creative direction.
Brand, product, and performance video. Social-first and long-form.
Building authentic user-generated content programs that perform in paid and organic.
Website copy, product descriptions, ad copy, and long-form content.
Video scripts, podcast scripts, and brand narrative writing.
Pitching, placement, and relationship management with trade and consumer press.
Getting founders and executives booked as guests on relevant shows. Audience development through thought leadership.
Seeding product with aligned creators at scale for organic pickup and UGC generation.
Identifying and submitting for industry awards that build brand credibility.
Preparation and response for brand reputation challenges.
Booth design, fabrication, logistics, and on-site brand experience. Built on 19 years of large-format fabrication experience with Fortune 500 brands.
Temporary brand experiences that drive trial, press, and community.
High-touch consumer engagement in relevant environments.
Integrated campaigns where live experience drives content, PR, and social amplification.
Building and managing affiliate programs on major networks.
Identifying and structuring brand partnerships that reach shared audiences.
Connections to buyers and brokers for brands ready to expand distribution.
Assessing current tools for redundancy, gaps, and ROI. Most brands are over-tooled and under-integrated.
Platform evaluation and implementation support for HubSpot, Klaviyo, and similar tools.
Getting the right signals in place so budget decisions are based on real data.
One-on-one coaching for founders and marketing leaders navigating growth, transition, or team challenges.
Facilitated sessions for marketing and leadership teams on alignment, accountability, and strategy.
Structured programs to close the gap between marketing output and sales outcomes.
Schedule a brief conversation about your specific needs, and how this network accelerates your brand's growth.
Schedule a Discovery Call →Or reach me directly: dw@dwcmo.com